Shared and on-demand mobility services have the potential to reduce car ownership, congestion, and emissions. WXY worked with BMW of North America and their mobility innovation division, ReachNow, to develop a novel residential car sharing model and pilot within one of New York City’s greenest residential high-rise buildings.

As an amenity offered only to building residents, the program allows users to conveniently reserve a BMWi vehicle for short-term use, reducing the need for personal car ownership while promoting EV usage.

WXY also worked with BMW on a streetscape design and visualization for an “E-mobility Cell” — an on-street deployment of multiple BMW Light & Charge units controlled via a kiosk unit, DC fast charging stations, and dedicated EV parking spots.