In response to a major downtown rezoning that would permit the development of thousands of new housing units in New Rochelle, WXY was commissioned by the city government to study the impacts of new development on the public school system. To understand the overall impact on school enrollment, WXY used the US Census PUMS file to construct tailored residential demographic multipliers that calculated how many public school-age children would be produced by new development units. In a novel approach to school district planning, these multipliers were validated against actual, observed student generation rates by unit type from three case study buildings in New Rochelle.