The New NYC Information Center commission prompted the invention of new ways to look at tourist information. It transformed a storefront into an ‘information space,’ seamlessly integrating media design and architecture to meet visitors at any level of engagement. 

Using a recognizable symbol for information, the singular ‘i’ was extruded through the space which also accommodates large 6x4 foot multi-touch displays with sophisticated mapping capabilities to allow visitors to make their own NYC guidebooks. Graphic banding of the floors and walls mapped the foreshortened space while digital displays, kiosks, a video wall, and ticketing/vending booths were carefully incorporated into the design to create a unified user experience. 

All aspects of the physical and digital design were customized to extend and anticipate the contents of the new NYC-Go website and create an object-based live experience for users. Evolving the current best practices of brochures and human guides, the project develops a new paradigm for visitor information distribution.